The HighLife

Piggy-backing on the previous viral marketing commercial, nothing will become more viral than a parody of an already-highly-buzzed topic. And for the past month or so that topic is: "iPad".

Props to Doritos (and their creative marketing agency) for this a quite impressive Doritos microsite and this briliant Spoof:




And if you haven't yet checked out the actual iPad, you should.

Viral marketing is all the buzz - no pun intended. And it's an art. Most viral content happens by accident. Though if you are are social media marketing pro, a strategic viral marketing campaign is a science. Check out this video done right for Grasshopper.com that went viral just recently. A prime example of calculated success.

 The New Dork | Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof)

On 1/31 the Institute of Contemporary Art (ICA) in Boston had a screening of Award Winning Commercials from the UK. The screening was quite entertaining and showed all the way through without any... er... commercial breaks...

The one ad that had me bustin' a gut was from Volkswagen Polo - Confidence. Make sure you have your volume up when you view this commercial.

 

The first cell phone TV spot. Sometimes I kind of wish cell phones were a luxury again...

Don't You?

Ridiculously long lasting gum!

 

Man, how fun would it be to be there during this!

The video, from Atlanta agency Fitzgerald & Company, is strictly online for now—but it might find its way onto television, but only in Europe.

So today I found out about the Whopper Sacrifice. A brilliant viral marketing campaign on Facebook.com. Adding an application allows you to sacrifice (remove) 10 friends for a Whopper! I had to do it just to see what this campaign had. Once you select a friend to 'sacrifice', you watch their profile photo burn to ashes. While burning, these following words appear below:

"You liked your friend.
You love the Whopper."



The funny thing is that when you sacrifice a friend, they get a notification that says, "George likes you, but loves the WHOPPER. George sacrificed you for a free burger at WHOPPER Sacrifice."



Once you nix 10 unfortunate souls, you go to a page, fill out your info and await your WHOPPER in the mail - or hopefully just a coupon. From the confirmation page, there is a link to a great documentary-style WHOPPER Virgins ad, which you can watch below:

Truly a revolutionary way of thinking about print ads. Awesome!

 

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A kitty on rye is a wrong